Thymes Perfume Campaign
Art Directors: Molly moraghan, Ansley Daniels
Photographers: Hannah Siner, Ashley Trawinski
Copywriter: Ansley Daniels
Media: Billboard/ OOH, Digital banners
Thyme after Thyme.
"Nearly 30 years ago, Thymes was founded by two friends with a mutual curiosity and a common desire to make something meaningful and beautiful. Since then, the company has flourished thanks to a shared passion for creativity, botanical ingenuity, beauty, and friendship.”
To capture the beauty and whimsical nature of Thyme fragrances, floral elements dominated this campaign. With straightforward copy and an elegant, simplistic page design, there is nothing to distract from the basis that is Thymes: beauty, grace, and timeless relationship.